Privacy Policy

Effective Date: December 27, 2024

EC Fresh (“we,” “us,” or “our”) operates the website EC Fresh (“the Website”) and is committed to protecting the privacy and security of our customers and visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information. By using the Website, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

1.1. Personal Information

  • Contact Information: Name, email address, phone number, billing and shipping address.
  • Payment Information: Credit/debit card details and other payment data (processed securely through third-party payment processors).

1.2. Non-Personal Information

  • Browser type, IP address, operating system, referring URLs, and browsing behavior.

1.3. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance user experience, analyze website performance, and improve our services. You can manage your cookie preferences through your browser settings.

2. How We Use Your Information

We use the information collected for the following purposes:

  • To process and fulfill orders.
  • To communicate with you about your orders, inquiries, or promotions.
  • To improve our Website, products, and services.
  • To comply with legal obligations.
  • To prevent fraudulent transactions and maintain website security.

3. Legal Basis for Processing Personal Data

We process your personal data based on the following legal grounds:

  • Consent: When you provide explicit consent (e.g., subscribing to our newsletter).
  • Contractual Necessity: To perform our obligations under a contract (e.g., order fulfillment).
  • Legal Obligation: To comply with applicable laws and regulations.
  • Legitimate Interests: To enhance our services and ensure website security.

4. How We Share Your Information

We do not sell your personal information. However, we may share your information with:

  • Service Providers: Third parties who perform services on our behalf, such as payment processing, shipping, and marketing.
  • Legal Authorities: If required by law or to protect our legal rights.

5. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

6. Your Rights

Under the General Data Protection Regulation (GDPR), you have the following rights:

  • Access: Request access to your personal data.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data (subject to legal obligations).
  • Restriction: Restrict the processing of your data.
  • Portability: Request transfer of your data to another organization.
  • Objection: Object to data processing based on legitimate interests.
  • Withdraw Consent: Withdraw consent at any time.

To exercise these rights, please contact us at ecfresh22@gmail.com.

7. Data Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction.

8. International Data Transfers

If you access our Website outside the European Union, please note that your information may be transferred to and processed in countries with different data protection laws. By using our Website, you consent to such transfers.

9. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these websites and encourage you to review their privacy policies.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the revised “Effective Date.” We encourage you to review this policy periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Thank you for trusting EC Fresh with your personal information.